The red carpet

Stroll down the red carpet like a star - Sterzing makes it possible! And even if the flashlight of the paparazzi probably fails to appear, your shopping tour through the “Fugger” - town will be an incomparable experience.

In autumn, the red carpet is rolled out in Sterzing. On two Saturdays in September and October, the red carpet shows you the way for your shopping tour through the alpine town. It is a welcoming sign of appreciation of the local businesses in Sterzing for all the customers and visitors to the town with the famous “Zwölferturm” tower.

Accompanied by special musical and gastronomic treats, these days will be a unique experience in the Fuggertown, which charms its visitors with fashion, music and delicacies. Especially tempting: besides Italian designer fashion, quality shoes and fine jewelry, traditional handicrafts, typical local quality products and many more rarities that you won't find anywhere else will catch your eye. The historic town center with its perky oriels, colorful facades and cozy arcades is a joy for the eyes anyway and is therefore considered one of the most beautiful shopping streets in Europe.

Every shopping Saturday has its own motto. And who knows, maybe you will meet a famous star after all? As is well known, Sterzing is always a popular meeting place for big names from the world of film, music and sports, who exude international flair here. And you are right in the middle of it!

From 9.30 a.m. to 6 p.m., the town of Sterzing presents not only a wide range of products, but also various culinary delights.


The event program 

17th September 2022
Theme: "Brewing and distilling”

Presentation booth of the special beer brewery FORST at the town square
Information, sales & tasting booths of various distilleries of South Tyrol: "Walcher", "Felsenriss", "Schwarz", "Pircher" / Alpitz & "Psenner".
Tasting booth of the distillery Villa Laviosa in front of the store Mair Mair
Musical entertainment: Mattia Demetz Duo
15.30 h: parade of the music band Mauls

24th September 2022
Theme: "Children & Games”

VKE: play bus at the town square (10 am - 1 pm & 2 pm - 4.30 pm), variety of children's games, roller slide, painting station and various activities for kids
Mirko Moroder rehearsal & sales booth: walking on stilts for children
Morning: Mascot Matilda from dairy farm Milchhof Sterzing distributes yogurt
From 2 p.m.: face painting for children on the town square
15.30 h: parade of the music band Ratschings

1st October 2022
Theme: "Day for seniors & people with disabilities".

Band "MitEinAnders" from Bruneck gives a concert between 10 - 12 o'clock at the town square
11 a.m.: Opening ceremony, Info - Office for seniors (in the new town next to the town hall).
Different initiatives, games & actions, as well as cake sale of the “Lebenshilfe”, of the social center "Fugger" & the seniors
15.30 h: parade of the music band Mareit
16 o'clock: together it dancing with heart

8th October 2022
Theme: "Water, the source of life!"

Municipality of Sterzing: quiz & tips on the topic of water & saving water (booth in the new town)
Elki: Play & craft corner on the topic of water for children at the town square.
Various local associations present themselves in cooperation with the educational committees of German & Italian language from Sterzing
Parish choir: cake sale at the town square & singing at the fountains
15.30 h: parade of the civic band of Sterzing
From 5 p.m.: Music group "Lucky17" gives a concert at the town square

Further offers on all four Saturdays:
Athesia (Old Town): Book table in front of the store
Bakery Pardeller (New Town): chestnut hearts, chestnut slices, chestnut bread, apple rolls

The event also takes place on the following days